Filippa Berg

F i l i p p a B e r g

An old interview by Julia Frankes at Papermag

Julia Frakes: For readers unfamiliar with your work, would you mind describing what you do a bit?

Filippa Berg: My job is being the fashion editor of a free Stockholm magazine called iCITY. But I do various things on the side, mostly styling. Sometimes I model, talk on the radio and I've been in some short movies. Recently I was the hostess of Go-See TV during Stockholm Fashion Week. I know some people in the industry here [in Sweden] and they often call me when they need help with different things and I'm glad to help out!

JF: What was your childhood like?

FB: Happy! I spent most of my time backpacking with my parents. We lived on beaches in Greece and took trains through Europe and the north of Africa. It was exciting. I didn't spend much time with other kids, though; I learned to play with myself. And I really didn't like school at all.

JF: Who is your favorite new Swedish designer?

FB: Personally I rarely buy new clothes, but really like what the designer Ann-Sofie Back is doing. She is truly an inventor!

JF: Why do you think the Swedes have such brilliant taste?

FB: Swedes -- especially in Stockholm -- are very anxious about trends. We travel a lot and read loads of fashion magazines. The funny thing is that most of us end up looking just the same; right now everyone looks like they're living on the Lower East Side! People dress up all of the time hoping to be seen by [streetstyle photographer] the Facehunter. I just dress my own way, and I've had the same style since high school. But it is true that we do have some really talented designers here. Sweden has a good climate for creative people: maybe it's because not so much happens here and people have time to concentrate on their work? Or perhaps it's since Sweden is such a small country...

her blog here.

Source: TFS & iCITY